Key elements of the project:
- The theme was to focus on the brand's signature characteristics, namely the delicious pasta and orange colour.
- The concept reflects vibrant, colourful communication that supports the customer's relationship with the brand.
- The functional layout and the appropriate division of customer queues facilitate the work at the premises and reduce staff and customer tensions.
- The engaging instax-spot post using #howdoyoueatyourpasta on Instagram, at the photo showing the foodstuffs of Makarun, enabled printing out the picture, as well as helped embolden people and disenchant reluctance to get dirty
